Marrying Marketing Technology and Neuroscience

The 21st century can often be a bewildering place to explore as a both a patient and a practitioner.

Dealing with a neurological disorder can often lead to more than just a headache, especially if you try to seek your answers online. Doctors and practitioners are rarely spared these difficulties, in fact the internet can often throw more obstacles than solutions at doctors and scientists who are trying to get to the bottom of a confusing neurological mystery. We’ve had a chat with a few scientists and asked them about how the internet affects them; the good and bad.

Things that can help us:

Digital marketing agencies

For any private medical practice or hospital, an efficient digital marketing agency is a must-have. Our sector is rarely one that is short on cash, but we still rely heavily on traditional advertising methods. In Merseyside, on particular private hospital has made great strides by hiring a marketing agency in Liverpool to handle their website. A digital agency can optimise your website, help you appear in the search engines and also manage your online reputation.

NHS Website

Although we’re not constantly drawing from this resource on a day-to-day basis, the NHS website is an invaluable tool for educating patients. Unlike the myriad of unhelpful, contradictory health based websites out there, the NHS site is constantly updated with relevant information that is laid out in an easy to read format. This site is also full of great tips for those looking to lead a healthy lifestyle and avoid the pitfalls of bad habits.

Transparent and honest reviews

The internet offers us the opportunity to leave reviews on almost anything imaginable: televisions, movies, neurological surgeries. It seems bizarre, but consumers have now been given the final say in determining many hospitals’ and doctors’ futures. Although there are certainly negative ways that this can work out (see below), the upside of this is that if you or your team are doing a good job then this should reflect in your reviews.


Things that can often confuse us:

Medical advice sites

These are often the bane of doctors and nurses lives. Whilst the internet has provided us with a real opportunity to share our knowledge and grow as individuals, there’s also the opportunity for misinformation to worm it’s way in. Thanks to the huge amounts of money that can be made from advertising on websites many medical sites vie for attention online, unfortunately this competition can often lead to misleading articles. Worried patients can often change their minds concerning treatments or question their doctors altogether when presented with this conflicting information.

Unhelpful reviews

Although honest, transparent reviews can help private patients get a clear picture of a particular institution might be like, the openness of the internet means that occasionally a biased, or unfair review will slip through the gaps. Patients who feel like they’ve been mistreated can damage a doctor or hospital’s reputation by leaving reviews or comments on their website, or even leaving abuse on forums. It’s nigh on impossible to stop people from doing this, so the only thing we can do to prevent this from happening is by regulating our service and ensuring that we have an open line of communications with our patients.

Scammers & fraudsters

Finally, it’s a sad truth that there are bad people in this world who would seek to benefit from others’ misfortune. Online scammers can use email and social networks to approach people who are sick with ‘miracle cures’ or other such things that promise a quick fix to their medical ailments. Although the patient might feel like the offer is too good to be true, their desperation to get well will inevitably push a handful into the hands of these criminals. Old and lonely people are often the victims of such crimes, education and involvement of the police is the only way we can fight against these con-artists.

From Vodka Luge to Hospital Ward

My story starts with a party and ends with a hospital bed, but not for the reasons that you might expect.

There are some neurological conditions that linger in the brains of its victim for years, undetected as they are, these conditions can slowly work their way through the body until they rear their ugly head and create massive complications for the individual involved. This is exactly what happened to me and if it wasn’t for a series of events taking place I might well have never discovered anything about the condition that was lingering in my head for years. It might sound strange to be thankful of being in a hospital bed, but I’d much rather be here than in a coffin!

I wasn’t particularly psyched about my 18th birthday party. I understood that it was meant to be a big deal, that it signified a huge landmark for me that and that I was about to move from childhood into adulthood, but for some reason I just couldn’t get thrilled about the idea. At some point during the year leading up to my birthday I’d developed a kind of terminal apathy towards the world. It had begun with a series of bad grades in school. I’d always received good marks in all my subjects. Throughout secondary I found myself drifting through classes often achieving very little in my classes during the course of a day, but somehow I’d come through when it came to the exams. Things were a little different when it came to my A-Levels…

I met a whole range of different people when I arrived at college. Much to my surprise I met a number of people who were just like me: underachieving individuals who were quietly getting away with doing as little as possible whilst still getting good grades. I quickly bonded with this group of like-minded teenagers. We were united by a love for sarcasm and a mutual dislike for ‘try-hards‘. We were an invisible group, unnoticed by all other groups and would repeatedly be found in the local parks surreptitiously passing joints and snickering to each other. It doesn’t take a rocket scientist to figure out why my grades were beginning to slide.

My parents were blissfully unaware of how much I was coasting. They assumed that I was studying in my room, when in reality I was playing video games. When I was out late they thought I was at a friend’s house, rather than at a local pub. They were still coasting off the success of my GSCE results. Having not forced to me into any kind of revision they felt that I must have been some kind of child savant all along. They planned my 18th birthday party as a celebration of both my success as well as their own. No expense was spared. Vodka luges were carved, food was prepared and guests were invited to what was expected to be the party of the year – but amidst all this preparation and anticipation, I couldn’t help but feel underwhelmed.

On the night of the party I was given free reign to drink as much as I like, my parents wanted my friends and I to celebrate, but they didn’t expect us to drink the bar dry. I woke up the next morning in a hospital bed being told that my stomach had been pumped and that I had a neurological condition. If it wasn’t for that night of excessive drinking and the subsequent months before it this condition would no doubt have lingered unnoticed until it was too late – now I have a chance of treating it.

October’s Neuropathology Update

MRI scans & pregnancy and Lewy Body Disease is new threat to contact sports players…

Pregnancy & MRI Scans: Behind the Headlines

In our first update we highlighted one brain scientist’s response to the misleading headlines in the American media concerning the correlation between CTE and American Football. News today is delivered to us through an alarming number of different avenues and, as such, it can often be difficult to make sense of what can often be an alarming amount of conflicting information. Where once the old adage used to go: ‘Don’t trust everything you read in the papers’, you’re better off lopping off the end of that to read simply: ‘Don’t trust everything you read.’ Whilst many are wise enough to take news from tabloid sources with a pinch of salt, other sources have more trust and can often be considered as gospel by certain readers.

The NHS has been running a series of blogs under the banner ‘Behind the Headlines’ in a bid to fact check the news and (hopefully) dissuade readers from making drastic decisions in relation to their health as a result of one persuasive article. We’ve done a little rooting around in their archives and discovered a particularly interesting piece from December 2016 concerning this headline: “Detailed MRI scans should be offered to some women in pregnancy to help spot brain defects in the developing baby, say researchers.” Not only is this headline vague but it automatically raised questions for the reader, it’s essentially ‘clickbait’ and could lead to a reader simply taking away the headline without reading any further. With the cost of a private MRI scan ranging from £300 to up to £800, there’s clearly money to be made here for those in the business – but the health implications are what we should be worried.

Click through here for the full story on the NHS site.

Lewy Body Disease is another brain disease threatening contact sports players

A new study published by researchers from the Boston University School of Medicine has revealed a further potential causal link between playing contact supports (such as hockey and football) and the development of Lewy Body Disease. The paper, published in the Journal of Neuropathology and Experimental Neurology, suggests that contact sports players have an increased risk of developing the degenerative condition which can lead to Parkinson’s disease. Although CTE has attracted a great deal of headlines in recent years, the study’s results have shown that Lewy Body Disease can be developed independently, as a result of repetitive head impacts associated with contact sports.

The sample group assessed results from 694 brains in total with 269 of those belonging to former athletes. Out of this athlete group 217 were found to have developed CTE, whereas 54 (20.2%) were diagnosed with Lewy Body Disease. Lewy Body Disease is closely linked with dementia and is often confused with Parkinson’s and Alzheimer’s due to its similarities in presentation which include fluctuations in alertness, hallucinations, muscle stiffness and loss of memory. The study has highlighted a possible causality between CTE patients’ loss of motor functions which has previously been unexplained, in addition to revealing that those that do not develop CTE are more likely to go on to develop Lewy Body Disease.

See the full article here.